Rooftop Billboard 2012
Materials: Hand-made MDF screen, 32 wooden pallets, amplifier, speakers, mixing desk
Dimensions: Screen – 330 x 240cm
Duration: 1 month
Place: Itaewon, Seoul
The billboard was designed to face adjacent residential blocks as well as a nearby motorway and motorway bridge. Projected text (Korean / English), text and image as well as audio-visual material made this work visible and readable by a wide variety of people including surrounding communities, invited public as well as a more random passing public (on foot and in motor vehicles).